Blogging For Business – How Blogging Works

Blogging is another way of telling your business or community story online.  A blog offers businesses and communities an informal way to describe what they do, how they do it and why they do it. Add in links, media  and interesting, informative, amusing, colourful content that offers problem solving solutions too and you will have a very engaged audience who may just be your next customer or volunteer.

In today’s digital world, most businesses and communities have an understanding about the importance of blogging and how they work, but some don’t always see blogging as a valuable marketing tool for them.

Blogging should be seen as a means of engaging a reader. Video, graphics and photographs can all add a big splash to drive the marketing message home when embedded into a blog for maximum impact and is an ideal way to share information online in a less clinical way than a static web page.

Blogs containing information that describes what is happening, what there is to do, or how to create or fix something, will often make the best impression. They help people solve a problem, or even better, makes them feel good 🙂 When people feel a connection they are more inclined to take the next step by reaching out by making contact.

Make The Most of Blogging for businesses and communities

Blogging for business is an important tool for highlighting additional valuable snippets of information about a product, service, business, organisation, community project, or location. Sometimes websites do have this feature installed but the blog section isn’t maintained and updated regularly.

Creating additional content through blogs gives search engines such as Google another opportunity to find a particular piece of information that will serve the enquiry entered by those surfing the net for something specific.

Blogging for your audience

That is why, here at MTMO, we offer blogging as part of our affordable digital marketing services to help businesses, organisations and communities develop a blogging content strategy that includes the areas they need the most help with outside of their own website. This is because we know how time consuming it can be to create a raft of regular blogs that need commitment and consistency if they are to be worthwhile and relevant to search engines as well as humans.

By offering blogging for businesses and communities, MTMO creates opportunities for posting additional content through MTMO blogs with directional links that take and refer readers back to their own websites.

MTMO also work with businesses and communities to help them create relevant content for their niche business,  brainstorming ideas to highlight definable search terms aimed at their target audience. Our professional journalist Martin Williams will also work with you to create unique target driven content for a blog that can also act as a valuable PR piece.  Links

Because blogging for business is time consuming (and let’s be honest many business owners aren’t keen writers themselves) plus there are always a 101 other things to be doing, MTMO will always work to remove some of the pain points by helping identify the best unique selling points for any written blog.

We also make sure the businesses and organisations we work with understand why we do what we do and what they need to do for themselves. That’s why we have written this short blog explaining some of the reasons why content marketing through blogging online is important for any marketing strategy and although it is only one of the MTMO tools we offer in our affordable digital advertising and marketing pricing plans, we hope you will take this information for yourselves and start writing on your own website 🙂

Of course if you would like to get in touch, please email either or